March 2023 PIANC News
2023 Annual Trade Fair & Convention
August 16-17, 2023
Benton Convention Center, Winston-Salem, NC
Booth Registration is opening soon!

Renewing Agency Members
Long Insurance Services
Midgett Insurance Agency
Renewing Sponsors
West Bend Insurance Company - Silver Action Partner
Frankenmuth Insurance Company - Auxiliary Member
Industry News
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From PIA National

Introducing Winning@Customer Retention
Demonstrating the value of working with an agency is key. That’s where Winning@Customer Retention comes in. It's a new program from the PIA Partnership designed to help agencies improve customer service and retention. We’ve pulled together resources to help track client retention rates, segment, and communicate with customers.
The program puts spotlight on technology and solutions that play a big part in improving customer communications, referrals, and enabling agencies to select the right solutions and be proactive. Winning@Customer Retention includes a mix of online materials and tools and in-person and virtual sessions and events.
Join PIA on Thursday, March 2 from 11am-12pm EST for a free webinar to learn more about the new program.

Exclusive PIA member Session on Customer Retention and Growth
Speaker, Chris Paradiso (Paradiso Financial and Insurance Services) will present “The Path to Agency Growth? It's All About Customer Retention”
Discussion will include:
- The role technology plays in improving customer communications, cross-selling, up-selling
- Identifying how clients feel about your agents, your carriers and their insurance
- Examples of solutions that can make a difference
- It pays to shut up and listen to your clients, and what to do about what you hear
- The importance of knowing your customer base, including what makes a good customer and how they mesh with your brand
- The digital imperative—from onboarding to servicing customers
Register for an interactive session:
March 23, 2023: https://bit.ly/3FlNfur
In the event of cyber business interruption, insurance covers loss and costs in excess of normal operating expenses required to maintain the business and restore operations.
PIA National is happy to introduce the PIA 401(k) Program. It is a turn-key, low-cost solution for agency owners and their employees and performs over 90% of administrative tasks by becoming your retirement department support team.
The PIA 401(k) Plan provides what employees want and what independent agents need to deliver it, in an efficient and cost-effective way.

In an increasingly virtual world, it’s critical that you know how to build relationships online. That’s why PIA National has launched its latest member benefit, The Agent Experience.
"We’ve built this tool to expand your views about building relationships in a virtual world—and to provide access to resources that will help."

”March 4th is the only day that's also a sentence."
John Green